On the internet Movie Rental – What Movie Viewers Want

Consumers have a number of options when it comes to observing movies at home. Two of the most well-known are renting movies at the local video store and renting movies via an online service. An informal survey was recently conducted on a house electronics/entertainment site regarding the movie observing habits of website visitors. The results directed to some of the misconceptions that continue to exist about online rental of Dvd disks by consumers that have not yet attempted the service.

Participants in the survey were asked a number of questions, which includes how often they watch films at home, whether or not they rent movies on the web, and if not, why. Nearly 28% of those responding indicated that they rent movies online. Of the remainder, one of the most frequently cited reason for not using an online movie rental service has been concern which centered around the perception that online movie rental would be more expensive than the local video store. When looking at a couple of scenarios it is evident which method tends to be more affordable.

For individuals who indicated that they watch only 1 to 3 movies per month the savings from renting online are usually small. Renting 2 movies a month at the local video store would average around $7. 40 whereas renting from Netflix for example , if they chose the plan that has a limit of 2 movies per month, would run $5. 99. After getting a video at the local store the user would have overnight or perhaps one week to return the movie but an online rental would allow them to keep your movie for an unlimited period of time.

For those individuals who responded that they view 1-3 movies per week, the savings will be more significant. For instance, renting 8 movies per month would run around $29. 55 at the local store and as low as $14. 99 online if they chose the “2 out at a time” plan or $17. 99 for your “3 out at a time” strategy. As viewing increases so does the likelihood of experiencing greater savings.

For those who responded that they view 4 films per week (averaged out to 16 per month) the average cost at the local store would be $59.
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04 while on the web rental would be $23. 99 allowing the user “4 out at a time”. Renting through a service like Netflix generally does not limit how many films a person views but rather, how many films they can have out at any given time. Therefore rentals are more or less unlimited with many of the plans.

The second most frequently cited reason for not utilizing on-line movie rental services was that the person rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not permit someone to decide at 6: 00 p. m. that they want to see The Queen and receive it to enable them to be viewing the movie by 6: 00 p. m. However , the particular delay for receiving movies selected through the mail is only 1 working day which would seem sufficient in most instances.

The future of DVD rental may be changing nevertheless as Netflix announced in early 3 years ago that customers would now have the choice of watching movies instantly via a streaming service that is now available for some films. The service should be quicker than most download services as streaming allows viewing of the movie since it is streamed rather than waiting until down load is complete. Although a full changeover from the current mail delivery program to a download type of service will require time, it is clear that immediacy will only continue to improve. It would seem that other online movie rental providers would follow suit in coming years in order to compete.

Consumers who may have not been initiated into the on the web movie rental world also may become unaware of other benefits/features of this kind of services.

* Greater selection- An average video store has 10, 1000 to 15, 000 titles accessible whereas the Netflix online movie rental service has over eighty, 000. This would seem to eliminate the problem of consumers arriving at the store only to find there is nothing there that they really want to see.

* There are no fees associated with the delivery and return associated with DVD’s; and there is no traveling to plus from the store as movies are usually delivered to their door or to their house via streaming.

* Movie choice is assisted by user reviews via online programs like Netflix.

* Trials of online movie leasing services are generally risk free as there are free trials available and no cancellation fees.

* There are never any kind of late fees nor restrictions on how long a movie can be kept.

Misconceptions about online movie rental services appear to limit the participation of a significant number of consumers. Online movie rental probably offers the services that many consumers want, even if they don’t know it yet.

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