Online community and online casinos are 2 of the biggest web phenomena nowadays. Twitter and Facebook have taken the entire digital universe by storm, letting people through any corner of the globe communicate with each other over common interests. Since one of the most active communities in the online world is the online gaming community, it was only a matter of time before both of these worlds collided. And now, online casino operators are finding ways to integrate social networking media apps into their sites.
ShoutBox is a social networking app launched by Bwin, and it is becoming very successful, enabling online players to chat amongst themselves while playing casino video games online. The app allows players to invite contacts to try games and participate in online tournaments, such as slots or poker tournaments.
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Online gambling experts believe that this type of online community will become an integral part of the online casino of the future.
Online wagering sites that have not really installed their own social media apps make use of existing social networking sites to keep current players interested and to bring brand new ones on board. Twitter accounts and Facebook Fan pages are ways casino operators expand their achieve, by using advertising promotions and responding to questions quickly. There are even games on Facebook, such as Zynga Poker, that web casinos use to drum up interest in their sites. Such social networking tournaments allow players to compete for free while encouraging them to visit the owner’s gambling website.
But while Facebook is extraordinarily popular all over the world, in the UK, it is not as popular since online gambling itself. A the year 2010 survey by Nielsen reported that in the UK, the number of internet gamers improved by 40% over the previous calendar year, while the increase in UK use of social networking was significantly lower.
The UK is really a world leader in online wagering, so the numbers are not that astonishing. Other European countries are following closely on their heels as most of Europe now has regulated web gambling. When the numbers are broken down, it is clear that middle aged males account for most of the increase in UK on the web wagering numbers, though women are big fans too, with poker and bingo being the most popular online games among the British.
Because so many of the web gamers in Britain are center aged, and because so many Facebook users tend to be younger, it may be that the mixture of social networking and gambling won’t occur on as large a range until the casinos themselves build social network into the sites themselves.
Additionally , if the US eventually regulates online betting, making it clearly legal rather than moving into a somewhat vague legal position as it does in 2010, a number of UK gambling companies are poised to apply for permit to operate in the US, and this should marry online gaming to social networking even more strongly.