With all the evolution of the magic world known as ‘Internet’, the digital world has leaped forward tremendously.
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A click on of a mouse or a touch of the screen is all we need to purchase everything; be it a pin or violin.
With the Gen next moving towards a more tech savvy world the particular applications of Digital marketing gets to be endless. Its powerful reach plus instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing a significant new role in Indian democracy. “Earlier, elections in India were governed by either the wealthy class or the rural poor. “Now, even the middle class is fascinated, and social media is where they can communicate their opinion and talk. ”
Social media has become the new election arena for India’s nationwide parliamentary polls. An example being ‘NarendraModi’s ‘ remarkable success at the loksabha elections have already been largely credited to the social media & Digital world for beginning the ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing and advertising offers a variety of advantages ranging from the interactive surface to its capability to go ‘viral’. This reasonable advertising world is touted as the factor of the future.
Marketing… a concept that has been the core of any successful story. This concept has taken many designs with the advent of technology and industrialization. It is very important for any individual or an organization to keep pace with the changing moments to climb the ladder associated with success. Hence the next big requirement for a faster reach to worldwide market is to acquaint your-self along with DIGITAL MARKETING.
Now what does this beautiful word mean… Digital marketing could be the collective term used to describe the techniques of marketing your company, brand or even products on the internet. It encompasses a lots of techniques like search engine marketing, social media marketing, e-mail marketing and many more.
There are various advantages of adopting digital marketing in your professional life. A few of them are:
– It is a faster approach to reach the masses.
– It is much cheaper than the conventional methods of marketing.
– It is a very popular source of conversation with all age groups.
– It is a more effective way of handling enormous amount of data.
– It is attractive and hence the particular success rate of the marketing strategy becomes much higher.
The advantages clearly prove that the concept is worth learning and worth adopting. Hence a lot of recognized institutes are usually providing training in digital marketing. But because the concept is still evolving, it is significant to pay attention to few things just before one enrols in a digital advertising course…
– Do they have Industry Experts and Faculty?
– Do they provide face to face classroom training?
– Perform they let you work on live tasks or provide any hands on teaching?
– Do they have any Business Tie-up?
– Do they provide revision lecture if one is unable to attend the lecture?
Many will declare Digital marketing has its defects, but honestly it has a long way to visit & the ‘Marketing’ of the future provides certainly opened up new horizons. Many of which have already opened. A ‘Paradigm Shift’ awaits!