The presence and popularity of various social media networking sites have greatly changed the overall business dynamics in the 21st century. Nowadays, most businesses tend to resort to various social media platforms for effective marketing strategies and lead generation prospects. Social media promotions help in enhancing the company’s reputation and brand name. At the same time, it also opens up new avenues for organizers to spread the message of the event to hundreds of user’s with whom they are not even connected. These platforms are thus proving to be such great tools for enhancing an event’s visibility. Research has however shown that 67% of B2C and 47% of B2B companies have gained new customers through Face book. While, 47% of the companies that used Twitter acquired new customers. Let me now discuss how you can effectively use social networks to effectively generate lead for your events.
Capturing Attention through Facebook postings
In social media marketing, you have no scope for face to face communication. So you need to capture the attention of your attendees through effective online marketing campaigns. One of the ways to do so is by posting interesting and engaging content relevant to your event. It becomes easier for you to create a buzz through this indirect method of promotion once you start getting the feel of your online communities. To draw immediate attention, you can post contents related to your event venue, purpose, speakers and invitees. Posting links of your blog on your social website profile pages can be another effective way to reach out to your potential attendees. This helps you to create a loyal and expanding customer base that might turn into prospective attendees.
Sending Short and Sweet Tweets
In recent times, Twitter has become a potential and effective social media platform that allows you to send short messages of about 140 characters thereby reaching out to hundreds of customers. To have substantial followers you need to be regular with your tweets. You can use the hoot suite option to schedule your tweet. At the same time, you can also use keywords or hash tags to attract people’s attention. While Tweeting you must remember that nowadays people are left with little time after maintaining their hectic schedule; so your tweets must create an impact at the very first go. Besides, you must also keep provisions for re-tweeting, where another user re-posts your message.
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This helps in enhancing your followers and finally leads to an increased traffic to your registration page.
Reaching Out To Other Professionals
If you are however aiming to draw in the maximum number of attendees possible for your event then you must not leave out the professionals. Although you might get hold of some in other social media platforms but the best interface to connect with them would be on LinkedIn. This social media platform allows you to build relationships with people by answering their queries and putting up a post that draws their interest easily. Though it will be a time consuming process but efforts put in are worth it. The more the number of followers the more effective is the possibility of lead generation for your event.