Selling products on-line requires a very different set up from your run-of-the-mill blogging site. Enables look at the things you’ll need to think about when setting up an eCommerce website and help to explain why they be more expensive to design.
First let me tell you what we’re not going to cover in this article.
We’re not assuming that an eCommerce website is really a single web page with some PayPal switch codes inserted onto it.
The PayPal buttons are great and work very well for those selling a handful of items, but we’re taking eCommerce to the next level and giving the customer a better on the web shopping experience.
Most modern eCommerce web site are applications. They have an user user interface, administration settings, store data in the database and follow a work-flow associated with processes. We’re going to touch on a few of these areas.
An eCommerce web site can be thought of as a play with stars performing it’s scenes.
The main stars in an eCommerce website are:
2. The Customer – buys products
* The Website Owner – ships purchased products & gets paid
* The eCommerce Application – user interface between all the actors
* The particular Payment Gateway – handles payment transactions (more on this later)
* The Merchant/Business Bank Account – Website owner’s business bank account (more with this later)
The main buying process of an eCommerce website (‘the play’) happens as follows:
1 . Customer browses product catalogue
2 . Customer adds item to basket
3. Customer purchases product and enters check-out process
4. eCommerce Application contacts a Payment Gateway
5. Payment Entrance provides secure customer shipping and payment details entry form
six. Customer securely enters shipping plus payment information
7. Payment Entrance contacts Website Owners’ Merchant Bank-account
8. Merchant Bank Account processes transaction transaction and returns control to Payment Gateway
9. Payment Entrance returns Customer to eCommerce App
10. eCommerce Application notifies Customer of successful (or failed) transaction
11. eCommerce Application notifies Website Owner of purchase
12. Website Owner ships product to Customer
Of course which lot more detail going on in each step, but hopefully you get the general idea that setting up an eCommerce application is really a tad more complicated than your normal blog-style website.
Where Do You Begin?
Sounds silly right, but the first step you need to do is think about the sorts of things you’ll be selling on-line.
Are these products?, i. e. physical items which require packaging and posting or even services provided by yourself or another supplier e. g. Professional Yak Grooming.
How may products or types of services are you going to offer? Local or even International? Are some seasonal? Do you have a finite stock level for specific items? Do you plan to use special deals & discounts? Do you even such as yaks?