Before you embark on choosing an address for your website, it is worthy to note that choosing a Search engine friendly names gives you a good impetus to achieve success online. Search engines love keyword rich domain, as this is considered as having a degree of relevancy. Your WebPages will rank remarkably well when you focus on choosing a domain that targets keywords for your core business. Making a friendly website address choice will help you in attracting targeted audience to your website, thereby increasing your conversation rate leading to more sales for your online business.
Consider the following simple steps that you can follow to have a good friendly domain for your online business:
1. Your Website Name Should Be The Same As Your Domain
Naming your website after your domain may sound obvious to some people, but majority of sites are NOT named after their domain names.
I cannot emphasise enough how important it is to name your site after your domain name, for the simple reason that when your audience think of your website, they’ll think of it by name. If your website name is also your URL, they’ll automatically know what to type into the browser to get to your website. For example, when people think of IBM they don’t have to wonder what URL to type into their browser to get to IBM site. In this example, the name of the site is also the URL.
Let’s assume your business or website is called “HP”, but unfortunately someone else has registered the domain. As a result of this, you have a different domain called, “yourbusiness.com”. What happens when your customers, recalling that HP has a product they want to buy, and obviously type hp’s website. They’ll end up at your competitor’s website. This situation will mean lost sale for you and a win for your competitor.
With the fast changing pace of the world of the Internet, where consumers, academics and researchers automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. It is unrealistic to expect your potential customers to memorise an unrelated URL just because you think they should? Make it easier for them to find you and do business with you repeatedly, thereby leading to total brand loyalty.
What if you cannot get the address of your choice? How committed are you to your brand name and this particular name? If you already have an existing brand name that you’re known with, you’ll probably not want to throw away that name just because you couldn’t get the domain. It takes a lot of time and money to build and establish a brand. Therefore, you might simply want to try to buy over the domain name from the current owner. How do you find who owns this domain? You will need to search the global “whois” information database for the domain, and contact that person listed to see if they’re willing to sell that to you. You can search the “whois” database to get the details.. The current owner may likely want to sell this name to you at a much higher price that you you’ll normally pay when buying a new domain. The first step is to establish if the current owner is ready to sell.
You may prefer the cheaper option if you are just starting out, try to obtain a domain first, and then name your website or business afterwards. So if you’ve acquired the name “vintagecars.com”, then your website and business might be named “Vintage Cars” or “vintagecars.com”. This is the obvious route to take if you want to keep your costs to a bare minimum.
2. Better Domain: Brand Specific or Generic?
What I would recommend here is to purchase both. Every online project is different. You could build your website on the generic domain and redirect the brand name to the generic domain. Doing this way, you could get the extra benefit of link building using a keyword based name but also have the option of including the branded domain name in your advertising, radio, newspaper, magazine etc. Also the other benefit is also having the ability to sell the website in the future.
If you are a corporate organisation, you’d usually want to go with the branded domain as you will be around for a long time. If your project is an affiliate site, I’ll recommend you go with the generic name, as usually after a while you might get bored with the project and may to sell it and move on to something new. The best strategy here is to try as much as possible to stick with the branded domain.
This reason, I personally feel a domain that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your website, because that is the first thing that people will try in their browser when they want to visit your website. It is also easier for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.
3. Extended Registration Period
The question here is, should you register or renew your domain name for a long period of time? And if so, for how long?
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If you want to stay ahead of your competition, then you might consider for how long your competitors have registered their domains. If your competitors have generally registered or renewed their domains for one or two years, you might consider registering your domain name for 5 or 10 years. The expiration date and age of your domain might help your search engine rankings, because search engines use age to determine credibility and genuineness of the business as a whole. Newer domain names with shorter expiration date are sometimes classed as spam sites by search engines. Although in search engines terms this may be only a small victory, but it is a worthwhile effort.